It’s fair to say that A. G. Cook is one of the most influential artists of the past decade, having inserted a wealth of previously disparate, niche musical styles into the tombola of the mainstream music industry via his creative direction, music production and record label PC Music. The label has gone on to be synonymous with the now-widely-recognised term ‘hyperpop’- a genre which never ceases to shorten the turnaround time of musical post-modernism, by reinterpreting cultural quirks with an almost algorithmic determination.

A.G Cook and his cohorts have driven the hype-train rather than boarding it. The music is equivocal and divisive, but can easily dispel doubts towards its wide-reaching significance with it’s ability to shake hands with marketing execs at McDonalds, produce post-modern Madonna, instigate Indy-Pop perfection with Carloline Polacheck, and even tap elusive experimentalists Autechre for remix duties.

‘7G’ sounds like a state-of-play from an artist who both wrote, and reinvented the game several times over. Clocking in just shy of 3hrs long and cruising between glitch-ridden breakbeats, post-ironic euro-trance and straight up guitar ballads, this record is more of a cultural trawler than it is a traditional album, but were it to be considered as such, it is one which could only have been written by an highly informed auteur in an age of corporate prerogative, where digital media overload, sensory manipulation and insidious cultural dot-joining flash before our eyes on a daily basis.